Meridian’s mission and philosophy is rooted in its name, meridian means ‘highest point’ or ‘top most’. The company was established to reach new heights by doing new things that have not been done before or by doing things in new ways.  Differentiation and originality is a way of life at Meridian and through this it aims to add value to the markets it serves.

The Indian pharmaceutical industry has a large number of companies and most of these companies market ‘me too’ products i.e. products which are already in the market and not having any new benefit or feature. In a typical chemist shop in India one can find as many as 20 brands for just one type of product!

Meridian’s mission is to provide innovative healthcare products with unique benefits and features that satisfy an unfulfilled need among patients.  Ultimately people enjoy better health standards through the use of one or more of Meridian’s products.

One can better understand Meridian’s mission by looking at a classic example of one of the company’s early product launches i.e. Nasomist, a unique safe nasal decongestant.  There was not a single product similar to this in India at the time Meridian introduced Nasomist in 1994.  It was a totally new concept which took time to gain acceptance. Meridian sacrificed short term gain, and with much patience and perseverance, stuck to its objective and eventually the product became immensely popular. Today Nasomist is used widely by India’s top physicians and thousands of patients are regularly getting relief, which earlier they were not getting from any other product. In this manner, Meridian created an entirely new market segment with many of the country’s leading pharma companies copying Nasomist. Of course, Nasomist and Meridian, being the true pioneers remain to be the market leaders.